Leverage Your Corporate Colours
Colour speaks volumes in corporate competition. Dark brown says UPS. Robin’s egg blue says Tiffany. Why are these shades “owned” by these brands? Because these marketers saturate everything they use to promote their company with their corporate colour.
You can use colour to your advantage in a similar way with promotional products. Here’s how:
Educate employees on how to use your corporate colour. First, before you can truly use colour to its best effect, you must create awareness among employees as to its importance. Launch an internal colour campaign that provides weekly desk accessories customised with the PMS or four-colour process match of your corporate colours. With each accessory you distribute, include a rule about how the colours are to be used in promotion and/or what values or attributes the colours represent for your brand.
Dress your team in your special shade. Outfit your sales team or front-line personnel in uniforms designed in your corporate colour. By having the base garment stand out in your corporate shade, rather than the colour just being a part of the imprint, your staff will be much easier to recognise on a trade show floor, at special events or in a retail setting. Again, think about the UPS uniform. You see a brown shirt and you know to have the delivery ready for pick-up. Remember that we can match most colours with our embroidery thread, so be sure to talk to us about your embroidery needs and we will do our best to match the logo colour on your embroidered uniforms.
Saturate your marketplace with your brand colour. Consider quarterly promotional mailings, each including a small gift in your corporate colours. This could be a magnet, a pen, a pocket-sized calendar. The more of your brand colour that you can put in the hands of your customers, the more you increase their likelihood of creating a powerful association that is distinctly your company’s. Remember, just as in any traditional form of advertising, repetition matters.
Apply colour everywhere. Whenever it’s time to order new supplies or office supplies, check to see if the item is available in or can be customised with your corporate colour. Sure, this might add slightly to the cost, but consider the bonus you get from this visual element. A few items you might consider: colour-branded staplers, coffee cups, napkins, rulers, write-on boards, welcome mats, desk pads, mouse pads…you get the idea.
Find your local EmbroidMe store and we’ll begin to paint a powerful picture with your corporate colours today.